What Apps Are Used In Public Relations
10 Apps to Help You Manage Your Public Relations
We asked PR and growth experts to advice startups on the Best Apps to Help them Manage their Public Relations. Which PR apps do they use in their daily work? Which apps are great for DIY PR and networking for startups? Here are their top 10 apps for PR:
1) Talkwalker
"There are some great apps out there and when used well, they can make your life, and your company's public relations easier.
One of the most important things to do to make sure you are on top of things from the public relations point of view is tracking what is being said about you, your industry, your competitors and relevant topics.
The below app can help you with this, and will send relevant mentions/news directly to your inbox.
TalkWalker Alerts is a free tool that monitors the web for any content mentioning your name, brand, or for example your competitors. You can receive alerts to your inbox as and when you/your company is mentioned online. This allows you to track all that is being said." — Hana Bednarova, Digital PR Specialist at Bednar Comms
2) BuzzSumo
"Buzzsumo is my go-to to track placements. If you're managing PR efforts for a client, you want to deliver results regularly. Journalists are as busy as we are and not always able to send us the final article, so it's up to us as publicists to find them and Buzzsumo makes it as easy as typing in your clients website and it'll pull anything published with a link back to your clients site within the specified timeframe." — Samya France, Sr. Director of PR
3) Cision
"I'd recommend Cision to develop a media list specific to your industry. Cision (or its competitor, Meltwater) has a robust media database that allows you to reach reporters, editors, producers and bloggers across many industries. The key for the "DIY" PR person is to spend some time with your list to mine the best contact for a particular story. For example, I put together a list for a startup client making a new line of jackets designed for runners. There is no shortage of people blogging about running, but after spending some time looking at the blogs, I quickly found many of the sites were inactive or haven't posted in years. Naturally, those sites were not added to the final list." — Rob Pasquinucci, APR, Sr. PR Strategist at Intrinzic
4) CoverageBook
"CoverageBook has been an indispensable tool for us to compile professional-quality clipbooks to show investors and clients. Simply add in the URL (or upload images/PDFs/videos of print/broadcast-only placements) and the site generates the headline, date, UVM, estimated number of people who've viewed the clip, and outlet authority. Once the clip is generated, you can edit images and headlines as necessary. It slices a process that could take two hours into a matter of minutes." — Anne Szustek Talbot, VP of Content Marketing at BX3
5) Famm.io
"For startups, we recommend using Famm.io. This tool is perfect for experts in PR since it helps to:
• Monitor competitors and track mentions of your brand on YouTube, Facebook, Twitter, Instagram, Telegram, and other web sources
• Identify content creators and influencers in your niche to reach the target audience
• Measure your performance with the help of a clean and transparent analytics dashboard
Besides, there's a 14-day free trial and a freemium, so why not give it a try?" — Valerie Frolova, Outbound Manager at Snov.io
6) BuzzStream
"Buzzstream helps me and my PR team keep track of all our contacts and communication with journalists and bloggers. Apart from managing our outreach efforts (pitches, contacts, stage of relationship), we use it for reporting purposes — we can easily get numbers of targets pitched and outcomes and save time while creating our PR reports at the end of each quarter." — Eri Panselina, Media Relations Coordinator at TalentLMS
7) Outreach.io
"Outreach.io has changed the way I handle sending press releases and get in touch with journalists. I'm able to create email templates and automated follow-ups that I can send out at scale, but importantly maintain personalisation. The useful dashboard shows me key analytics such as email open rates and click through which I can use to determine the success of each pitch. Overall, it's a really great tool that has both email and CRM functionality." — Sally Wills, Global Content Marketing Manager at Yieldify
8) Twitter
"I'm going to take it back to a basic that many publicists tend to ignore — Twitter. Creating an account and engaging with journalists on Twitter has absolutely altered the way I pitch my stories to the media and foster relationships with writers. Tweeting about a story angle I was pitching a couple of months ago got it in front of a freelancer at a Conde Nast outlet, who then pitched it to their editor. Interacting with an editor at Food & Wine inspired this full feature piece on my hotel client's themed culinary offerings. I can't recommend Twitter enough as a supplement to email, though not a supplement to over-use and abuse. Rather than being the persistent publicist on Twitter, be the information sharer and engage with content by journalists that you actually care about. That is the true meaning of connection in the realm of PR." — Juan Brizuela, Public & Influencer Relations Manager
9) Shapr
"One app that has helped me gain more PR and brand awareness in the form of online swipe networking is the professional networking app Shapr. It's a great app that uses your location and professional interests to match you with other professionals in your area. It's also great to get visibility for a specific product, service or launch you have, since people will be able to view your profile and details when swiping by you." — Stacy Caprio, Founder of Her.CEO
10) TravMedia
"TravMedia is a wonderful tool for public relations professionals looking to connect with freelance writers, bloggers, and journalists in the travel industry — from covering destinations to the business of travel. Users can create an account and set up journalist alerts, view their travel plans, share pitches and updates, network, and more. My favorite feature is the ability to see journalists' travel plans because I can connect with the journalist ahead of their trip and set up a media visit for them with one of our clients. It feels like a social media network for journalists and public relations professionals!" — Veronica Figueroa, PR Strategist at Laughing Samurai
Thank you!
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PRontheGO.com — The Creative Entrepreneur's source for PR hacks.
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What Apps Are Used In Public Relations
Source: https://medium.pronthego.com/10-apps-to-help-you-manage-your-public-relations-26d40cf3d624
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